60 Years of Slurpee: 7-Eleven Treats Customers to Free Drinks and Unique Flavors

7-Eleven, Inc., the largest convenience retailer globally, is inviting customers to celebrate its highly anticipated annual summer tradition, Slurpee® Day, on July 11, 2026. This year marks a significant milestone as the iconic frozen beverage, Slurpee, turns 60, while 7-Eleven itself celebrates its 99th birthday.

Patrons can visit participating 7-Eleven®, Speedway®, and Stripes® outlets nationwide to receive a complimentary small Slurpee drink. The celebration encourages both long-time fans and new customers to partake in raising a cup to six decades of distinct flavors and creating new memories. To commemorate this special occasion, limited-edition 60th Anniversary Slurpee Day cups will be available, alongside a brand-new Mountain Dew® Confetti Chill Slurpee drink.

This new, limited-time flavor, available from June 25 to August 29, 2026, is inspired by citrus birthday cake, blending sweet lemon cake with vanilla icing. The white-colored frozen drink can also be customized with pink, green, and blue sugar crystals for an added festive touch. These offers are valid while supplies last at participating stores.

Beyond free drinks, 7-Eleven is introducing the first-ever “Slurpee Date” experience, designed as a relaxed way for people to connect over a Slurpee. On July 11, 2026, at selected 7-Eleven and Speedway stores, this experience will feature a photo-op bench and an on-site photographer to capture moments. Couples attending these activations will also receive exclusive bedazzled Slurpee “S” double straws, symbolizing the Slurpee drink’s diamond anniversary. Participating locations include Malibu, CA; Columbus, OH; Dallas Fort Worth, TX; and Seaside Park, NJ. These special straws are available on a first-come, first-served basis, with no purchase necessary, and limited to one per group.

Brandon Brown, Senior Vice President of Fresh Foods and Beverages at 7-Eleven, Inc., expressed his excitement: “Slurpee Day is one of our most beloved traditions, and this year feels even more special as we celebrate 60 years of the iconic frozen beverage. We’re excited to welcome fans into stores on 7/11 to enjoy a free small Slurpee drink, try the new Mountain Dew Confetti Chill Slurpee and create new memories over one of our most iconic treats.”

Adding to the birthday festivities, 7-Eleven has partnered with PASCAL, a Los Angeles-based colored lab-grown diamond brand, to launch a limited-edition fine jewelry collection. Inspired by 7-Eleven’s distinctive look, the collection features his-and-hers pieces and is available on both 7Collection™, the brand’s online merchandise store, and PASCAL’s website for a limited time while supplies last. Fans can also find birthday-themed apparel, decorations, and accessories at 7Collection.com.

The Slurpee celebrations will continue beyond July 11. Throughout the summer, 7Rewards® and Speedy Rewards® members have an opportunity to win the Slurpee Truck VIP Experience, which includes a personal visit from the Slurpee Truck. Members can accrue entries by purchasing specific products and also earn gameplays for the in-app “Slurp, Snack, Win” game, where instant prizes are up for grabs. This contest runs from June 24 to August 25, 2026, and is open to eligible members aged 16 and above in the 48 contiguous US states and DC, with full rules available online.