Qing Madi Unveiled as Infinix HOT 70 Pro Face, UNILAG Campus Storm First Stop

Infinix has officially announced the celebrated Nigerian music artist, Qing Madi, as the new brand ambassador for its latest smartphone, the HOT 70 Pro. This collaboration signifies the launch of an exciting new campaign designed to champion creativity, individuality, and bold self-expression. The partnership brings together one of Africa's rapidly emerging music talents and a global smartphone brand deeply connected with youth culture, both sharing a vision for empowering young people to freely express themselves, challenge norms, and unapologetically shine.

Over the past two years, Qing Madi has established herself as a significant voice for a new generation in African music. With a string of hit songs, millions of streams across various digital platforms, international acclaim, and a rapidly expanding fan base, she has cultivated a reputation for authenticity, originality, and natural confidence. Rather than adhering to popular trends, Qing Madi has consistently forged her own path, qualities that perfectly align with the core philosophy of the HOT 70 Pro.

For Infinix, a brand whose products are developed with the lifestyle and aspirations of Gen Z consumers in mind, this collaboration extends beyond a mere celebrity endorsement. It represents a celebration of a generation that refuses to conform. The HOT 70 Pro was specifically engineered for young creators, students, trendsetters, and digital natives who view their smartphone as more than just a communication tool; for them, it's an instrument for creativity, productivity, and personal expression.

A standout feature is the Active Matrix Cube, an advanced iteration of Infinix's signature Active Matrix Display. Integrated into the phone's distinct "Sugar Cube" camera design, this interactive display allows users to personalize animated pixel art, create unique lighting effects, receive smart notifications, and even instantly share their custom creations with compatible devices using NFC technology. This feature transforms the smartphone into a dynamic extension of its owner's personality, making every interaction uniquely personal.

Designed under Infinix's Dynamic Shine Design philosophy, the HOT 70 Pro boasts finishes that adapt to light and movement, complemented by an ultra-slim profile that exudes a premium feel. Each color variant has been meticulously crafted to help users stand out and express their individuality, an approach that harmonizes seamlessly with Qing Madi’s distinctive artistic identity.

Beyond its striking aesthetics, the HOT 70 Pro offers significant innovations for daily use. Its IP68 dust and water resistance rating provides users with the assurance to create anywhere inspiration strikes, whether during rainy commutes, by the poolside, or on spontaneous adventures, without concerns about accidental splashes or water exposure. The device also features a powerful MediaTek Dimensity 7100 5G processor, a fluid 144Hz display, a durable 6000mAh battery, AI-powered productivity tools, and a 50MP Sony IMX882 imaging system. This camera is capable of capturing stunning Live Photos and content that keeps pace with today’s always-on generation.

Commenting on the partnership, Oluwayemisi Ode, PR Manager for Infinix Nigeria, highlighted Qing Madi as the ideal embodiment of the HOT series’ youthful essence. She stated, "The HOT Series has always represented confidence, creativity, and individuality. Qing Madi embodies those values in every sense. She is talented, fearless, authentic, and deeply connected with today's generation of young Nigerians. Her journey reflects exactly what the HOT 70 Pro stands for—standing out, embracing originality, and expressing yourself without limits. We couldn't think of a better person to lead this campaign."

Expressing her enthusiasm for joining the Infinix family, Qing Madi remarked, "I've always believed that the best version of yourself is the one that's unapologetically authentic. That's why this partnership feels so natural to me. The HOT 70 Pro is bold, creative, and different, and I love how it encourages people to express themselves in their own way. I'm excited to begin this journey with Infinix and connect with fans through this campaign."

Fans will soon get a chance to witness this exciting collaboration firsthand. Qing Madi is scheduled to make her inaugural official appearance as the face of the Infinix HOT 70 Pro at the "Be Seen Be Hot" Campus Storm event. This event will take place on Thursday, July 10, at the University of Lagos (UNILAG).

The Campus Storm is anticipated to draw thousands of students from UNILAG, Yaba College of Technology, and the Federal College of Education, promising to be one of the season's largest youth experiences. Attendees can look forward to immersive product demonstrations, engaging games, interactions with creators, exclusive giveaways, live entertainment, and a special meet-and-greet session with Qing Madi before she delivers a headline live performance.

More than just a university activation, this event signifies the official commencement of the HOT 70 Pro movement—a celebration of confidence, creativity, and individuality, where technology seamlessly blends with music, fashion, and youth culture. For Qing Madi’s fans, enthusiasts of innovative technology, and anyone eager to experience the next chapter of the HOT Series, the HOT 70 Pro Be Seen Be Hot Campus Storm at UNILAG is poised to be a highlight event of the year. With Qing Madi leading the campaign, Infinix reaffirms its dedication to empowering the next generation with technology that not only performs but also inspires, connects, and instills confidence in every young person to be seen, heard, and truly unforgettable. Be Seen. Be Hot.